I am the founder and principal of design firm WAF GMBH. I am a designer, writer and programmer in varying proportions.
As part of the WAF GMBH program, I consult for leadership teams on brand architecture, digital strategy and platform ownership.
Projects
SS25 sees ACW* return to the grittiness of its early years – albeit at decidedly higher resolution. We contributed the seasonal graphical identity tracing its crisp grain.
First digital brand store for Artek, on occasion of the 90th birthday of the iconic Stool 60.
Always bring an Information Architect to a Knifefight. New iteration of a prototypical website. Intended as the research and commerce platform for ACRONYM® products.
Brand website and online store.
Side Projects
Creative direction, product design and custom shop development for my personal accessories brand. Available worldwide.
Personal photography. Not about photos, but about creating a world by perceiving it. Also, a call for self-publishing and exchanging ways of seeing, among friends.
Speaking
A lengthy conversation for and with Are.na, relating psychological idiosyncrasies to creative practice.
Web Design as Architecture is a small thing. It is little more than a thought. A collection of thoughts, maybe, holding just enough matter to form a vague approach. Still, it has informed our practice over the years. It became one of the elements we chose to emphasize when incorporating as a company.
Writing
I contributed a piece called Opposing Convenience to Mouthwash Research Center's inaugural MWRC Annual Findings report. My research takes the shape of an Are.na channel and includes a non-linear mosaic of original pieces, interviews (with, amongst other, Anne Levy, Charles Broskoski and Errolson Hugh) as well as assorted moods and vibes.
It argues against the fallacies of convenience and the responsibility of designers and engineers to oppose the often inhumane and culturally bland interests of economic entities.
Despite the above, it's a fun read, trust me.
Work Experience
WAF GMBH builds in digital space. Through design and strategic consulting, we help our clients shape their environment.