About
Designer, writer, programmer. Founder and principal of design firm WAF GMBH.
Projects
Always bring an Information Architect to a Knifefight. New iteration of a prototypical website. Intended as the research and commerce platform for ACRONYM® products.
Brand website and online store.
Immersive digital brand architecture for Deutsche Telekom AG. 2021.
Side Projects
Creative direction, product design and custom shop development for my personal accessories brand. Available worldwide.
Personal photography. Not about photos, but about creating a world by perceiving it. Also, a call for self-publishing and exchanging ways of seeing, among friends.
Speaking
Web Design as Architecture is a small thing. It is little more than a thought. A collection of thoughts, maybe, holding just enough matter to form a vague approach. Still, it has informed our practice over the years. It became one of the elements we chose to emphasize when incorporating as a company.