An excerpt from WAF GMBH's one-a-year newsletter, published on December 20th, 2023

In the spirit of new things, we would like to tell you about the new WAF GMBH website, published today: [https://waf.gmbh](https://gmbh.us4.list-manage.com/track/click?u=66df02af4ccee61ff3ef2d1a7&id=7e381e3712&e=0712faac49).\
\
It is simple and direct. We continue to emphasize process and the discursive nature of creative work, along with the long-term relationships we enjoy with our clients. It also incorporates things we learned this year: There are cracks and a newfound openness. There is commitment to visuality and image making. Greater presence is afforded for our work as strategic consultants, which keeps growing in importance.\
\
Please do have a look, and please let us know your thoughts.

waf.gmbh 002

→ https://segment.supply

### SEGMENT Dealer Bag

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdUJ4OykO3LQm6LELkH4o85dKQ6R2%2FZLa9AKAOMBGGCljifNus%2F4fdb04ec-8a47-44f0-9828-2a217a20a2dd.jpg?alt=media&token=c17f663e-5dbe-47b9-906d-8b095c902149","id":"4fdb04ec-8a47-44f0-9828-2a217a20a2dd","width":1400,"height":1050,"filename":"segment-2021-intro-02-1400x-q80.jpg","type":"image/jpeg","caption":"SEGMENT Dealer Bag","border":false}]}
```

A highly versatile bag to carry shady goods. Volume can be adjusted using compression straps. Modular velcro loops may be used to attach rolled up outerwear. Snap buckle closure, adjustable strap length. Three separate zip pockets. Made in Europe.

Made from extremely durable, water resistant X-Pac® fabric produced by Dimension Polyant. Super lightweight. Includes pull-flat logo strap and hanger loop.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdUJ4OykO3LQm6LELkH4o85dKQ6R2%2FZLa9AKAOMBGGCljifNus%2F31f84c25-c479-4753-8bf9-780973e9a72a.jpg?alt=media&token=1ef00803-c1a6-4e1b-85c4-5462e3dd99ec","id":"31f84c25-c479-4753-8bf9-780973e9a72a","width":1400,"height":1050,"filename":"segment-supply-4-1400x-q80.jpg","type":"image/jpeg","caption":"SEGMENT Bags","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FdUJ4OykO3LQm6LELkH4o85dKQ6R2%2FZLa9AKAOMBGGCljifNus%2F4a49ce29-0da5-432c-ac28-3721c5189c2f.jpg?alt=media&token=78f29f95-d882-47d7-8c0f-c4ecf2ab9e7a","id":"4a49ce29-0da5-432c-ac28-3721c5189c2f","width":1400,"height":1867,"filename":"segment-onigiripouch-3-1400x-q80.jpg","type":"image/jpeg","caption":"SEGMENT Onigiri Pouch","border":false}]}
```

Resilient bags and gear, mostly made from xpac

Graphic Designer

Opposing Convenience

I contributed a piece called Opposing Convenience to Mouthwash Research Center's inaugural [MWRC Annual Findings](https://research.mouthwash.studio/index/mwrc-annual-findings) report. My research takes the shape of an [Are.na channel](https://www.are.na/malte-muller/opposing-convenience) and includes a non-linear mosaic of original pieces, interviews (with, amongst other, Anne Levy, Charles Broskoski and Errolson Hugh) as well as assorted moods and vibes.

It argues against the fallacies of convenience and the responsibility of designers and engineers to oppose the often inhumane and culturally bland interests of economic entities.

Despite the above, it's a fun read, trust me.

Web Design as Architecture

Parsing Oporto

Webpage for ACRONYM's exclusive pre-release of FW-2324.

LP01-ACR-FW-2324-EX

First digital brand store for Artek, on occasion of the 90th birthday of the iconic Stool 60.

Web store

a-cold-wall.com

Webstore and CI refresh for the ever progressive folks at APOC.

APOC Store

Always bring an Information Architect to a Knifefight. New iteration of a prototypical website. Intended as the research and commerce platform for ACRONYM® products.

W02-JS

artek.fi

Digital direction for Kiko Kostadinov. Since 2018.

kikokostadinov.com

SS25 sees ACW\* return to the grittiness of its early years – albeit at decidedly higher resolution. We contributed the seasonal graphical identity tracing its crisp grain.

SS 2025 "Pink Noise"

Digital direction for ACRONYM®. Since 2014.

acrnm.com

The Center Line

Personal photography. Not about photos, but about creating a world by perceiving it. Also, a call for self-publishing and exchanging ways of seeing, among friends.

(Photos)

Creative direction, product design and custom shop development for my personal accessories brand. Available worldwide.

Web Design as Architecture is a small thing. It is little more than a thought. A collection of thoughts, maybe, holding just enough matter to form a vague approach. Still, it has informed our practice over the years. It became one of the elements we chose to emphasize when incorporating as a company.

A lengthy conversation for and with Are.na, relating psychological idiosyncrasies to creative practice.

It's not business, it's personal

WAF GMBH builds in digital space. Through design and strategic consulting, we help our clients shape their environment.

Malte Müller

2023

2021